Owner of $23 Million Gold Medal Service and CEO Warrior founder Mike Agugliaro has announced the launch of a new magazine for home service business owners, Home ServiceMAX. The free online magazine, available now at will help service business owners improve their sales, marketing, finance, human resources and customer service.

Home ServiceMAX marks Agugliaro’s latest in a growing list of resources for owners in any service industry to download and keep on hand as they develop best practices to meet their team’s unique challenges. Some of the topics featured in the first issue include:

  • Goals you shouldn’t be pursuing
  • How to avoid hiring toxic employees
  • Maintaining a positive online reputation
  • Why you need more than advertising
  • How to differentiate yourself from the competition
  • Handling challenging customers
  • Tips for creating customer loyalty

All the articles featured in the publication are written by professionals who have worked in, or with those in, the residential home service industry for more than 30 years.

“Whether you’re a plumber, electrician, carpenter, roofer, builder, painter or specialist in any other service industry trade, to survive you must also stand out as a business leader,” said Agugliaro. “We designed this magazine to help you achieve that goal.”

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